Using Your Existing Data To Grow Profits

We Help Companies Make More Money From Their End User Customers

Please Listen To This Important Message...


“Professional, flexible, big enough to be proactive and get jobs done, small enough to care about helping us achieve business plan. ”

AJ products

UK General Manager

“…saving £230k on a company’s 10 million catalogue mailing programme and increasing ROI ”


CRM Director

“…capability enablement for aggregating email databases across office locations in 9 European countries into a single data repository, and share usage expertise. ”

Office Depot

Head of CRM Operations

“… you have absolutely helped us on our journey, and we are appreciative of that, i.e. reviewing our data management needs and strategy for the next stage of development & growth plans.”

Krispy Kreme UK

Chief Marketing Officer


Essential Data Strategies for Business Leaders to build net extra profit… all tested & proven, distilled from over 20 years trials, tribulations and successes.



We're profit detectives that investigate your data & customer knowledge to show you how to maximise the revenue of each of your customers or end users.

We protect and increase your profits by combining three critical business development strategies:

1. Getting the data right using forensic data detection
2. Getting the marketing priorities right through intelligent data activation
3. Getting people upskilled in using data by explaining the reasons for being enthusiastic about collecting data.

It’s about how you apply the secret that so many experts miss.

Getting your customer data right… to discover your hidden profits


Getting your marketing priorities right – the Strategy, the Art, the Science


Getting employees upskilled in using data – ‘internal marketing’, the new power marketing technique to better serve the people most important to you and your competitors


Are We Right For You?

The nub is whether - from a Board & senior management point of view - use of data and customer knowledge for the customer experience and customer journey is frustrating them in terms of delivering the extra revenue and profit that they want – from more purchase frequency, more transactional value/cross selling, more new customers, less lapsed customers and more customer retention.

This is the pathway to maximising customer value.

If you have disparate silos of data, some in different locations, some in legacy systems, some not;

If you’re planning on updating your website, or ecommerce platform;

If you’re fast growing, generating masses of data;

If you’ve just taken over another company...

Then we’ll show you how to discover ‘quick wins’ from your data to increase your profit, as well as sustainable processes and programmes.

Customer DataIncreased Profits

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What our customers think

“I use TBDA in my new EMEA role at IHG because I trust them (from my 5 years experience in my last company) to create and deliver projects to meet my objectives. ”

Marketing Director EMEA

IHG Partnership

“Over the past 9 years the tighter targeting disciplines & deeper understanding of customer behaviour that TBDA has provided has helped us significantly improve the effectiveness and ROI on all our leisure marketing activities. ”

Senior Marketing Manager

South West Trains

“Fantastic results, spend £8K get £64K net extra revenue, all our venues must do this… ”

Sales & Marketing Director

Von Essen Collection