Common sense business and marketing thinking


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Since the mid 'noughties' we’ve gone from a period of steady growth to credit squeeze to credit crunch to near financial collapse. Many say it was an accident waiting to happen, the inevitable corollary of chronic, protracted greed and a relentless growth driven business and financial driven psychology. Now our country is nearly a trillion dollars in debt. Interest rates are at an all time low and there’s only really one way they can go.

Whether you believe we’re in deep recession, bumbling along the bottom of the curve or seeing shoots of recovery, uncertainty abounds particularly if your business is primarily UK based.

So how does that affect us businesses? Predicting and forecasting commercial life during the next 3 years will not be the routine task it might have in the past. We are going through a period of significant ‘correction’; no-one knows what is going to happen.

Please feel free to quiz us, just ring 01483 20 20 55, it’s usually easier to fix things when you look in the tool box!

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We are founder members of the Direct Marketing Association, the leading UK and European marketing trade association.

The DMA champions the highest standards (mandatory, self regulating and best practice) in all aspects of direct marketing practice. We are active participants in the DMA's agenda to represent the best interests of member clients, agencies and suppliers. Members now approach 1,000 organisations.

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