Archive for October 2014

12 crucial insights for FMCG marketers from Clive Humby

Clive Humby and Kantar shared some fascinating perceptions at the IPM/Hive sponsored Great Loyalty Debate a couple of weeks ago. They have a significant bearing on FMCG and grocery businesses in the near future. Loyalty is not about customers being loyal to your brand. It is more about you/your brand being loyal to them. 60%…

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