So life is different, business is different, marketing is different. But where marketing is the same, whether or not there is a budget to spend, is that it’s still all about sales & profit, brand & demand. Peoples spending and purchasing habits are changing. And as well as survival, the environment, carbon footprint and sustainability are key issues.
Yes, we are now in a very different trading environment. And for most of us the internet and all the digital communication stuff has changed our expectations, the way we consume media, communication dynamics and buying methods.
So we need to think deeper, wider and holistically about the whole ‘who what when where why and how’ mantra. We must be smarter, sharper and cuter, whether or not there is a marketing budget to spend.
The header statement above summarises TBDA’s purpose. Our approach is based on applying some special business development & marketing techniques, tools and software to our clients’ businesses, in order to encourage the right people to want their products.
Please feel free to quiz us, just ring 01483 20 20 55, it’s usually easier to fix things when you look in the tool box!
What are your concerns right now?
Can you and your organisation meet your new commercial targets?
How can you help your organisation get through the recession?
Is your database management in complete disarray?
How good or usable is your database in improving customer loyalty?
Do you want to get more response and revenue from your marketing spend?
Are you trying to ‘do marketing’ with no or low marketing budgets?
Are you struggling to bring online and offline activity together to strengthen CRM?
Do you want to target your marketing messages more precisely?
What else is causing you professional pain?
Do you want to find new ways for people to engage with your brand, such as online social networking (to harness UGC, user generated content)?
Link to tbda-online.com website