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Scandinavian supplier of office and warehouse furniture and equipment. Built UK B2B database from scratch. Source lists for brochure mailings, telemarketing and online connection. Over 90 mailing campaigns completed to customers and prospects, for which we manage data cleaning/prep.
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Created single customer view database using data from several disparate sources; enables queries and selections for carefully targeted email & postal communications and performance measurement
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A very interesting and little known charity. Pedigree of science driven countryside, wildlife and farming best practice management. To strengthen fundraising / donor recruitment and donor value, we are creating propositions for appeals and implementing activity to target audiences at appropriate times. Judicious use of budgets and time plans to build a robust targeted marketing agenda
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Cleaning ad managing customer database for current and prospect mailings off line and online. Set up promotion offer programme through 3rd party corporates
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High end B2B telemarketing to identify corporate partners for joint promotional activity to benefit partner objectives and build IHG e-database. Profitable promotional model now established for UK, France and Germany
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Built member database from under 180K to over 800K in 4 years through structured online and offline crm, including newsletter, email alerts, birthday mailings and clever member-get-member recruitment promotional mechanic. Delivered significant bottom line benefits. Improved customer understanding and targeting with advanced analysis techniques. Provide B2B data for Christmas telemarketing campaigns & play integral role in assisting sales staff and analysing performance
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Telemarketing to independent grocery trade to build quality distribution and repeat order cycles. Successful model created. Developed to prioritise accounts for sales calls, telemarketing or direct mail
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Source and clean lists for store openings and refurbishment mailings and emailings.
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Specialist clothing for the catering industry. Audited current marketing mix including transactional and comms database. Identified gaps in customer segmentation and contact strategy
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Conducted full review of marketing mix, including analysis of donor database (RFV), socio demographic profiling and donation trigger research. Established direct marketing strategy, designed advertising and direct mail campaigns for fund raising through current donor retention and new donor acquisition.
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Created single customer view database using data from several disparate sources; enables queries and selections for carefully targeted emailing communications and performance measurement. All emailing done in house by TBDA.
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Created direct marketing promotional model for generating and measuring sales in key superstores. Initial tests showed net extra profit from just one campaign. In this age of media fragmentation and message clutter, probably the only cost effective targeted broadcast marketing communication technique left.
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Investigated and solved dormancy problem for Chargecard. Created, designed and launched UK Food & Wine Club. Created and implemented local promotional marketing model, for key stores in UK and Europe
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Following failed dm tests, we introduced a proper dm strategy for some key brand revenue streams – Quality Street, boxed chocolates and Easter eggs – that consistently built sales and market share over a 5 year period.
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Created dm strategy and implementation plan to distinct consumer groups through direct mail and on trade / online activities, to build consumer database, engagement and purchase frequency.
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From campaign analysis, improved targeting, data planning for current and prospect customer comms in carefully defined catchment areas and cost benefit evaluations to creating single customer view database and database marketing programme. Website strategy development to complement above crm initiative
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Enhanced lovethegarden website to encourage registration and build an online database with key behavioural and lifestyle information for segmentation and email comms transmission to a product range profitability index.
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The lead UK charity representing those involved in the transplantation journey. Introduced full social networking functionality to the web experience to bring people closer together and foster a community bond for donors, recipients, carers and professionals, the need being created by the life changing experience of organ transplantation.