The nub is whether, from a Board & senior management point of view, use of data and customer knowledge for the customer experience and customer journey is frustrating them in terms of delivering the extra revenue and profit they want – from more purchase frequency, more transactional value/cross selling, more new customers, less lapsed customers and more customer retention. This is the pathway to maximising customer value.
- If you have disparate silos of data, some in different locations, some in legacy systems, some not;
- If you’re planning on updating your website, or ecommerce platform;
- If you’re fast growing, generating masses of data;
- If you’ve just taken over another company…
… we’ll show you how to discover ‘quick wins’ from your data to increase your profit, as well as sustainable processes and programmes.