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Essential Data Strategies for Business Leaders to build net extra profit… all tested & proven, distilled from over 20 years trials, tribulations and successes.


About Us

We can now give back to organisations like yours what we have learnt from over two decades of trials, tribulations, disappointments and many successes in business.

TBDA is a NEW 20 year old company! By that I mean in the last 2 years we have grown into an ‘asset management consultancy for data’, working with C-Suite Directors in corporates which want to streamline marketing and commercial processes to wow the customer experience and customer journey. These are proven granular processes to deliver the key KPIs of business development success.

Simply put, we help companies make more money from their customers by making the most of their data and customer knowledge across the whole organisation.

The nub is whether, from a Board & senior management point of view, use of data and customer knowledge for the customer experience and customer journey is frustrating them in terms of delivering the extra revenue and profit they want – from more purchase frequency, more transactional value/cross selling, more new customers, less lapsed customers and more customer retention.

To see how, download the ‘essential data strategies for net extra profit’ now – it’s FREE.’

We are vendor neutral, we don’t sell software. We help companies use the data assets they already have to greater effect. Having done this since 1994 for a wide range of blue chip and mid cap organisations we have distilled and honed this valuable experience and expertise into a proven IP blueprint called the 5 Stages of Data – it is the pathway to maximising the profit of each of a client’s customers.

How can you benefit?

  • Do you have disparate silos of data in different departments or locations, some in legacy systems, some not (many old, established companies are like this)?

  • Are you a fast-growing company generating masses of data?

  • Have you just taken over another company and inherited colliding data systems?

  • Do you want to smooth out entrenched internal positions using expert external profit detection to catalyse and expedite the success KPIs you want?

  • Are you planning to update your website or ecommerce platform?

If this describes your organisation we’ll share how to discover ‘quick wins’ from your data to increase your profit as well as sustainable processes and programmes for building net extra gross profit on your ‘profit and loss account’ and strengthening your ‘balance sheet’ assets.

Your data problems wanted!

How savvy marketers can win back their database by focusing on purpose not product or promotions.

GDPR might not be sexy or exciting but it’s the new law. For many marketers it’s best left to the data guys to sort out – after all, regulations and security protocols are rarely top of most marketers list.

New FMCG Tipping Point in the UK

Is your brand, maybe ones that a lot people love or feel nostalgic about, under threat? That age old issue is getting worse, namely the balance of power between Brands and Retailers. The hyper competition between the ‘big 4’ grocery superstores driving down margins, the fast rising Discounters stealing ever more consumer purse, the growth…

Is your organisation customer centric

Is your organisation customer centric? Here are 4 nuggets to get there. What a dreadful phrase ‘customer centric’! I love Tom Fisburne’s tongue in cheek humour, how he pokes fun at our industry – have a belly laugh at this Seriously though, many many business leaders think they’re customer centric.  But they’re not; they’re…