Posts by Rick Pullan

The important business task proven to create extra profit

This is an important message for senior business people who give a damn about data… who see data as a valuable profit asset to be polished… 2015 is the year to finally grasp the nettle and really once and for all get to grips with leveraging your customer data and crm assets to deliver extra profit for your shareholders.

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12 crucial insights for FMCG marketers from Clive Humby

Clive Humby and Kantar shared some fascinating perceptions at the IPM/Hive sponsored Great Loyalty Debate a couple of weeks ago. They have a significant bearing on FMCG and grocery businesses in the near future. Loyalty is not about customers being loyal to your brand. It is more about you/your brand being loyal to them. 60%…

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Is ‘real time marketing’ transforming the customer experience?

Or is it trinket temptation for ‘magpie marketers’? The DMA and DigitasLB ran an inspirational event last week, they shared some awesome technology & processes around watching the volume and combination of people’s smartphone interaction. Sharing some key phrases thrown out about ‘real time marketing’ (rtm) from Anne-Marie Kline, DigitasLB founder: the purpose is to…

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Is Scotland causing irreparable damage?

I love Scotland. I respect everything Scottish. I’m married to a Scottish lady. My ancestors are half Scottish. The Scottish Yes or No vote is bigger, much much bigger than any individual person realises. We are all caught up in the passion of the moment without thinking of the permanent global consequences. United we stand,…

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Big Data versus Right Data… the secret to making data work…

Ace copywriter Kevin Francis shared this post with me http://tinyurl.com/p6sh78y, OK it’s humorous but it goes deep – as a concise and precise tip for attitude on understanding the big data debate for each and every organisation. Here’s another tip on how to put yourself in the customer’s shoes… … whatever business you’re in, remember…

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What are Marketers massively underestimating?

I have just seen an alert email by Paul Godwin of fast.MAP   “Marketers are massively under-estimating the power of classic promotional techniques to get consumers to switch brands, including price based ones like the BOGOF and added-value ones like on-pack competitions and prize draws. According to the latest Marketing-GAP tracking study, marketers thought only 42%…

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The Burgeoning Flaw in FMCG Media Planning

I’ve been pondering since the DMA ‘Leaping off the Page’ seminar in June. I mean, why on earth would I go to a seminar on print advertising mail when we’re in a smartphone digital age? Well, I respect the work of the DMA. I was impressed by the speaker line up. I wanted to hear…

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