How savvy marketers can win back their database by focusing on purpose not product or promotions.

By Rick Pullan | 30th January 2018 | 0 Comments

GDPR might not be sexy or exciting but it’s the new law. For many marketers it’s best left to the data guys to sort out – after all, regulations and security protocols are rarely top of most marketers list.

New FMCG Tipping Point in the UK

By cardelladmin | 21st April 2017 | 0 Comments

Is your brand, maybe ones that a lot people love or feel nostalgic about, under threat? That age old issue is getting worse, namely the balance of power between Brands and Retailers. The hyper competition between the ‘big 4’ grocery superstores driving down margins, the fast rising Discounters stealing ever more consumer purse, the growth…

Is your organisation customer centric

By Simon Griffith | 12th March 2017 | 0 Comments

Is your organisation customer centric? Here are 4 nuggets to get there. What a dreadful phrase ‘customer centric’! I love Tom Fisburne’s tongue in cheek humour, how he pokes fun at our industry – have a belly laugh at this Seriously though, many many business leaders think they’re customer centric.  But they’re not; they’re…

PWC at Davos – 4 concerns that keep CEOs awake at night

By Simon Griffith | 28th February 2017 | 0 Comments

  PWC at Davos – 4 concerns that keep CEOs awake at night 1.    Being ready to flex in a world of flux Brexit and the U.S. presidential election are two recent examples of how difficult it’s become to predict the future. Unsurprisingly, CEOs ranked uncertain economic growth and geopolitical uncertainty among their top…

Part 2 – How to make the most of Q1 and 2017

By Simon Griffith | 7th February 2017 | 0 Comments

From our tracking survey talking to hundreds of different companies we are finding 3 worrying discoveries: 1) 83% are worried about making the most of their data and customer knowledge to either protect or create extra revenue and profit – they’re overwhelmed by growing data volumes coming from ever increasing touch points 2) They’re concerned about increasing legislation…

How to make the most of January and Q1

By cardelladmin | 9th January 2017 | 0 Comments

“You may already know (although I believe there are many misconceptions) that GDPR (general data protection regulation) is recent UK law and now a Board governance responsibility.   The implications are extremely important for any organisation where customer end user data is part of the business model… or where you’re concerned about building customer trust and…

How to see your business opportunities differently

By cardelladmin | 14th September 2016 | 0 Comments

No company stands still. Commercial dynamics are constantly evolving and often frustrate the progress the Board wants, because unless you’re already ahead, employees are trying to keep up with the pace of change. Here are some examples of changing dynamics we’ve recently tackled. Which one aligns with your situation? Organisations updating their website or ecommerce…

Musings from beautiful Tuscany on Brexit

By Rick Pullan | 28th June 2016 | 0 Comments

Heart versus Mind. Crisis Creation or Crisis Aversion. Which? First thoughts during a brief 9 day annual leave break in Tuscany (yes I did do a postal vote before leaving UK on 19 June) whilst the Italians gaze at me with mixed feelings of bemusement and consternation! … it’s a small margin but the majority of…

Specifically for Restaurant Owners! How do you ensure a great customer experience each and every time?

By Rick Pullan | 20th June 2016 | 0 Comments

Let’s play a game. Let’s pretend that we’re standing in your restaurant during a busy lunchtime or evening service. I’m going to point to a customer in the corner of the room and ask a simple question for you to answer, “How would you improve that customer’s experience and make them want to return?”. What…

How Sir Philip Green ruined my weekend

By Rick Pullan | 2nd May 2016 | 0 Comments

Instead of a relaxing journey home flipping through the Evening Standard at the end of the usual manic week, I see an article that really set the brain cogs whirring in overdrive around the morality and values of capitalism. The article was headed “Sir Philip Green embodies the modern capitalist”. Let’s debate that. I wondered…