We are working with James Knight who created a universal language called iMA <http://ima-connect.com/>that is designed to help people understand, relate to and work with people better. James has entered into a competition, that would give him the opportunity to pitch directly to Richard Branson. He relies on votes to take him there. It will only…
Q1 is gone. 25% time gone. All those goals you ratified in the opening weeks of the year – how are you fairing out of the starting blocks? I remember there were several thought provoking predictions at the beginning of the year. They could be summarised as follows: Mobile – this will become the…
Focus over 20 years success to unearth the true value of your customer information
Brilliant article about the Netflix phenomenon. We can all learn about the importance of data in optimising customer connection and customer retention.
Travelling home tonight on the train out of Waterloo I’m flicking through the Evening Standard and suddenly realised how smart today’s hunter-consumer is.
I saw a fascinating discussion forum at the Independent Hotel Show at Olympia last week.
I was fortunate enough to squeeze into Drayton Bird’s and Andy Bound’s selling and marketing masterclass last week. It was expensive. It was worth it. I recommend you go if they repeat it.
Trust…The most meaningful impact a person, a group of people or an organisation of people can have is to treat other people the way other people want to be treated, not how you think they want to be treated.
This is an important message for senior business people who give a damn about data… who see data as a valuable profit asset to be polished… 2015 is the year to finally grasp the nettle and really once and for all get to grips with leveraging your customer data and crm assets to deliver extra profit for your shareholders.
Clive Humby and Kantar shared some fascinating perceptions at the IPM/Hive sponsored Great Loyalty Debate a couple of weeks ago. They have a significant bearing on FMCG and grocery businesses in the near future. Loyalty is not about customers being loyal to your brand. It is more about you/your brand being loyal to them. 60%…