Blog

Is ‘real time marketing’ transforming the customer experience?

By Rick Pullan | 16th September 2014 | 0 Comments

Or is it trinket temptation for ‘magpie marketers’? The DMA and DigitasLB ran an inspirational event last week, they shared some awesome technology & processes around watching the volume and combination of people’s smartphone interaction. Sharing some key phrases thrown out about ‘real time marketing’ (rtm) from Anne-Marie Kline, DigitasLB founder: the purpose is to…

Is Scotland causing irreparable damage?

By Rick Pullan | 12th September 2014 | 0 Comments

I love Scotland. I respect everything Scottish. I’m married to a Scottish lady. My ancestors are half Scottish. The Scottish Yes or No vote is bigger, much much bigger than any individual person realises. We are all caught up in the passion of the moment without thinking of the permanent global consequences. United we stand,…

Big Data versus Right Data… the secret to making data work…

By Rick Pullan | 15th April 2014 | 0 Comments

Ace copywriter Kevin Francis shared this post with me http://tinyurl.com/p6sh78y, OK it’s humorous but it goes deep – as a concise and precise tip for attitude on understanding the big data debate for each and every organisation. Here’s another tip on how to put yourself in the customer’s shoes… … whatever business you’re in, remember…

Brilliant new Customer Acquisition Barometer from the DMA

By Rick Pullan | 3rd April 2014 | 0 Comments

http://dma.org.uk/cab2014-infographic

What are Marketers massively underestimating?

By Rick Pullan | 17th September 2013 | 0 Comments

I have just seen an alert email by Paul Godwin of fast.MAP   “Marketers are massively under-estimating the power of classic promotional techniques to get consumers to switch brands, including price based ones like the BOGOF and added-value ones like on-pack competitions and prize draws. According to the latest Marketing-GAP tracking study, marketers thought only 42%…

The Burgeoning Flaw in FMCG Media Planning

By Rick Pullan | 4th September 2013 | 0 Comments

I’ve been pondering since the DMA ‘Leaping off the Page’ seminar in June. I mean, why on earth would I go to a seminar on print advertising mail when we’re in a smartphone digital age? Well, I respect the work of the DMA. I was impressed by the speaker line up. I wanted to hear…

Is ‘lean marketing’ a pipedream?

By Rick Pullan | 7th August 2013 | 0 Comments

Current media are saying the country’s booming, best production figures for 20 years!   And I’ve just read an email with a subject header ‘we’re heading for one hell of a collapse’.  Talk about contradictory… what’s your experience? You would have to be kidnapped and isolated on a desert island or live a media reclusive life…

Wow, is Britain's Got Talent (BGT) getting us excited again?

By Rick Pullan | 31st May 2013 | 0 Comments

Hey guys… BGT… Cowell to me is a marketing icon, from zero to hero… zero poor to hero mega Rolls… love it… I really do… when it’s real people behind corporates… like Branson, Green, Jobs (rip), Gates, Dell, Robertson (Asos), Sugar, Brady etc, etc… the guys and gals who make a real difference in the…

UK Boards Top 3 Worries

By Rick Pullan | 22nd April 2013 | 0 Comments

In our evolving economy and how technology is frighteningly taking many by surprise… my take on recent media reports is that they reveal Boards’ 3 biggest worries, and how they impact on the organisation: Data – the growth of big data, the (in)capability of legacy system expenditure in larger, well established organisations to handle it,…

Data, Your Most Precious Asset

By Rick Pullan | 11th January 2013 | 0 Comments

Are you looking for someone who can look at your data creatively? Data illustrates customer behaviour.  Seeing the pictures in the data is a huge asset.  We believe that the foundation of proper, good, responsible marketing is an informed, effective approach to data understanding, enhancement and interpretation. We look at data within a wider marketing…