Blog

The Pain of Email Marketing

By Rick Pullan | 6th October 2012 | 0 Comments

In the fight to secure contracts leading email transmitters have discounted the transmission prices down to levels that nearly compromise business sustainability. They only care about volume to offset their paper thin margins. But it’s not just the transmission cost that counts – source of data, data cleanliness, content, copy, call to action, segmentation (relevant…

Tonic for Post Olympic Blues

By Rick Pullan | 26th September 2012 | 0 Comments

I’m an ordinary business guy going extraordinary, caught up in the uplifting enthusiasm of Olympic & Paralympic achievement in…when you think about it…what’s been depressing global turmoil since the last display of Olympic excellence in Beijing. Yep, since 2008 most countries businesses and people have experienced a huge financial correction.  Any optimistic feel good factor…

Social Media – How do you make it work for you?

By Rick Pullan | 13th October 2011 | 0 Comments

The world may be a smaller place because of the Internet but its giving consumers a BIG voice and they are using it.  This new found voice is having a major impact on brand & product management, ignore it and customers are sure to let you know.  The advent of Web 2.0 has galvanised consumers…

Have you picked up on the new Smart-Drop targeted marketing solution for the UK market?

By Rick Pullan | 11th October 2011 | 0 Comments

My view and conclusion is that in today’s fragmenting media landscape with all its message clutter, the reality is that Smart-Drop is the only marketing medium left where you fully control the targeting to achieve mass awareness amongst your target consumers for response and sales.  Smart-Drop is new, national and well worth exploring by fmcg,…

My Ideas Count

By Rick Pullan | 7th October 2010 | 0 Comments

How often have you heard or indeed said yourself ‘ The management just don’t listen to what we have to say …. our ideas don’t count. Surprisingly many company provide suggestion boxes as a token gesture to this, but we know that most staff will see as just that … A token gesture. Providing a…