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New FMCG Tipping Point in the UK

Is your brand, maybe ones that a lot people love or feel nostalgic about, under threat? That age old issue is getting worse, namely the balance of power between Brands and Retailers. The hyper competition between the ‘big 4’ grocery superstores driving down margins, the fast rising Discounters stealing ever more consumer purse, the growth…

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PWC at Davos – 4 concerns that keep CEOs awake at night

  PWC at Davos – 4 concerns that keep CEOs awake at night https://www.weforum.org/agenda/2017/01/4-concerns-that-keep-ceos-awake-at-night 1.    Being ready to flex in a world of flux Brexit and the U.S. presidential election are two recent examples of how difficult it’s become to predict the future. Unsurprisingly, CEOs ranked uncertain economic growth and geopolitical uncertainty among their top…

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Part 2 – How to make the most of Q1 and 2017

From our tracking survey talking to hundreds of different companies we are finding 3 worrying discoveries: 1) 83% are worried about making the most of their data and customer knowledge to either protect or create extra revenue and profit – they’re overwhelmed by growing data volumes coming from ever increasing touch points 2) They’re concerned about increasing legislation…

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How to make the most of January and Q1

“You may already know (although I believe there are many misconceptions) that GDPR (general data protection regulation) is recent UK law and now a Board governance responsibility.   The implications are extremely important for any organisation where customer end user data is part of the business model… or where you’re concerned about building customer trust and…

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The important business task proven to create extra profit

This is an important message for senior business people who give a damn about data… who see data as a valuable profit asset to be polished… 2015 is the year to finally grasp the nettle and really once and for all get to grips with leveraging your customer data and crm assets to deliver extra profit for your shareholders.

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