How UX helped Netflix take over the world

Brilliant article about the Netflix phenomenon. We can all learn about the importance of data in optimising customer connection and customer retention.

Organisations should do a ‘reality sense check’ now on all their data pots across the whole organisation in order to understand and deliver better customer connection towards maximising the profit of each customer. External experts facilitate, catalyse and expedite progress as a comparatively quick, easy and smart way to move from sometimes entrenched internal positions to a dynamic way forward for better commercial decisions and better ROIs