Industry News

Procter & Gamble's net sales were up 1% year-on-year to $16.7bn (£12.6bn) in the three months to 30 September.
Ebay will advertise on the famous Piccadilly Lights outdoor site when it relaunches this month, completing a roster of six brands.
Ikea has been hosting house parties in London this week to celebrate 30 years in the UK.
There are just seven days left to vote for this year's bravest brand ahead of the Marketing Society's Annual Dinner.
The secret to Google's mobile advertising success lies in the diversification of search and its ability to stay ahead of the curve, Enders Analysis reports.
Fanta is launching a virtual reality experience for Halloween, in which an elevator car crashes to the ground, at Thorpe Park and Westfield Stratford.
Creative start-up Who Wot Why has hired Saatchi & Saatchi's Matt Butterfield and Ben Mills as the agency's first permanent creative hirings.
Brand marketers are taking to the stage to press the issue of gender imbalance at the top of the advertising, marketing and media industries.
Total Media is launching a technology and innovation hub in Estonia as the independent London agency seeks to tap into the local, digital talent base and reduce costs.
A virtual reality cinema company is creating a Halloween pop-up in London before launching a permanent location in the west end.

New FMCG Tipping Point in the UK

Is your brand, maybe ones that a lot people love or feel nostalgic about, under threat? That age old issue is getting worse, namely the balance of power between Brands and Retailers. The hyper competition between the ‘big 4’ grocery superstores driving down margins, the fast rising Discounters stealing ever more consumer purse, the growth…

Is your organisation customer centric

Is your organisation customer centric? Here are 4 nuggets to get there. What a dreadful phrase ‘customer centric’! I love Tom Fisburne’s tongue in cheek humour, how he pokes fun at our industry – have a belly laugh at this https://marketoonist.com/2017/01/customer-centric.html Seriously though, many many business leaders think they’re customer centric.  But they’re not; they’re…

PWC at Davos – 4 concerns that keep CEOs awake at night

  PWC at Davos – 4 concerns that keep CEOs awake at night https://www.weforum.org/agenda/2017/01/4-concerns-that-keep-ceos-awake-at-night 1.    Being ready to flex in a world of flux Brexit and the U.S. presidential election are two recent examples of how difficult it’s become to predict the future. Unsurprisingly, CEOs ranked uncertain economic growth and geopolitical uncertainty among their top…