Industry News

The Financial Conduct Authority has kept the faith with Manning Gottlieb OMD to handle its buying and planning business after a competitive pitch.
AB InBev brand Bud Light has signed a deal with the Football Association to become a partner and the official beer of the England men's senior team.
Andrew Clarke explains why continuing to try new things is critical for one of the world's largest advertisers.
Google launches tool that can track users across devices, plus an additional line for text ads, and an app that allows public figures to address fans and stakeholders.
Carlsberg, the Danish lager brand, has created the "world's first" off-the-grid pub powered by a waterfall.
BT has promoted Pete Oliver to its top consumer marketing role as part of a restructure aimed at speeding up the roll-out of new converged services.
WPP is to quit its London headquarters in Farm Street after more than 30 years as it seeks "a more modern and attractive office".
The brand partnered with 360i for the International Lefthanders Day campaign.
The Advertising Standards Authority has ruled that Amazon's "one-day delivery" claim for its Amazon Prime subscription service is misleading and can no longer be used in its current form.
More Th>n, the car insurance company, is hosting a play in a car to highlight the "important family conversations" that can take place in vehicles.

How savvy marketers can win back their database by focusing on purpose not product or promotions.

GDPR might not be sexy or exciting but it’s the new law. For many marketers it’s best left to the data guys to sort out – after all, regulations and security protocols are rarely top of most marketers list.

New FMCG Tipping Point in the UK

Is your brand, maybe ones that a lot people love or feel nostalgic about, under threat? That age old issue is getting worse, namely the balance of power between Brands and Retailers. The hyper competition between the ‘big 4’ grocery superstores driving down margins, the fast rising Discounters stealing ever more consumer purse, the growth…

Is your organisation customer centric

Is your organisation customer centric? Here are 4 nuggets to get there. What a dreadful phrase ‘customer centric’! I love Tom Fisburne’s tongue in cheek humour, how he pokes fun at our industry – have a belly laugh at this https://marketoonist.com/2017/01/customer-centric.html Seriously though, many many business leaders think they’re customer centric.  But they’re not; they’re…