Industry News

Dentsu is in pole position to win Jaguar Land Rover's estimated $500m global media account.
House of Fraser has launched a pop-up concession drive to make use of unused retail space.
Nigel Clarkson has departed as UK managing director of Oath with immediate effect after an internal investigation.
Rightmove, the property site, has shifted its marketing strategy to encourage people to find a new home when life moves on.
Public Health England is today launching the first government sexual health campaign in eight years after research revealed that large numbers of young people are having sex that puts them at risk of getting a sexually transmitted infection.
Influencer relations has become of higher priority to the luxury sector than traditional media relations according to a survey of members of the Luxury Communications Council (LCC), the community of comms and marketing experts from the luxury industry.
Mulberry, the luxury fashion brand, has opened a pop-up gin bar in Mayfair's Burlington Arcade.
The US Federal Communications Commission's (FCC) decision to repeal net neutrality laws has the potential to reshape the internet.
BT and Sky have announced a deal that will see BT provide Sky's Now TV service to BT TV customers, while Sky will sell BT Sport channels directly to its customers.
Belvedere, the vodka brand owned by LVMH, has created an espresso martini lounge.

New FMCG Tipping Point in the UK

Is your brand, maybe ones that a lot people love or feel nostalgic about, under threat? That age old issue is getting worse, namely the balance of power between Brands and Retailers. The hyper competition between the ‘big 4’ grocery superstores driving down margins, the fast rising Discounters stealing ever more consumer purse, the growth…

Is your organisation customer centric

Is your organisation customer centric? Here are 4 nuggets to get there. What a dreadful phrase ‘customer centric’! I love Tom Fisburne’s tongue in cheek humour, how he pokes fun at our industry – have a belly laugh at this https://marketoonist.com/2017/01/customer-centric.html Seriously though, many many business leaders think they’re customer centric.  But they’re not; they’re…

PWC at Davos – 4 concerns that keep CEOs awake at night

  PWC at Davos – 4 concerns that keep CEOs awake at night https://www.weforum.org/agenda/2017/01/4-concerns-that-keep-ceos-awake-at-night 1.    Being ready to flex in a world of flux Brexit and the U.S. presidential election are two recent examples of how difficult it’s become to predict the future. Unsurprisingly, CEOs ranked uncertain economic growth and geopolitical uncertainty among their top…