Industry News

Dolmio is focusing on its potential to avoid drama at mealtimes in a new ad starring British actor Dominic West.
Other companies such as IBM also found themselves in the organization's crosshairs after their leaders joined President Trump's business advisory councils.
It's a year since the government's long-awaited childhood obesity strategy was announced to harsh criticism from industry, health campaigners and everyone in between - but what has changed in the last 12 months?
ODD, the creative agency that specialises in fashion brands, is launching in the US after winning the global creative account for Perry Ellis.
Adidas and the BBC have rejected claims they are clients of a UK-based business that lets influencers buy followers and 'engagement' on social media.
Sanofi, the French pharmaceutical giant that produces over-the-counter medicine, has appointed Mindshare to handle its global media planning and buying business after a review.
R/GA London and Dentsu Aegis Network have been appointed to help Malaria No More UK achieve its goal of ending malaria in a generation.
Group M is optimising all its global media spend towards its standards of viewability.
Tributes have been paid to Jo Hodges, tutor at the London College of Communication, who died last month.
Procter & Gamble's Always has brought back its "#LikeAGirl" campaign with a new ad tackling girls' failure of confidence during puberty.

New FMCG Tipping Point in the UK

Is your brand, maybe ones that a lot people love or feel nostalgic about, under threat? That age old issue is getting worse, namely the balance of power between Brands and Retailers. The hyper competition between the ‘big 4’ grocery superstores driving down margins, the fast rising Discounters stealing ever more consumer purse, the growth…

Is your organisation customer centric

Is your organisation customer centric? Here are 4 nuggets to get there. What a dreadful phrase ‘customer centric’! I love Tom Fisburne’s tongue in cheek humour, how he pokes fun at our industry – have a belly laugh at this https://marketoonist.com/2017/01/customer-centric.html Seriously though, many many business leaders think they’re customer centric.  But they’re not; they’re…

PWC at Davos – 4 concerns that keep CEOs awake at night

  PWC at Davos – 4 concerns that keep CEOs awake at night https://www.weforum.org/agenda/2017/01/4-concerns-that-keep-ceos-awake-at-night 1.    Being ready to flex in a world of flux Brexit and the U.S. presidential election are two recent examples of how difficult it’s become to predict the future. Unsurprisingly, CEOs ranked uncertain economic growth and geopolitical uncertainty among their top…