Industry News

We are pleased to announce that Campaign's Breakfast Briefing on Blockchain: Myth vs Reality will feature a presentation from IBM about its work with Unilever.
Accenture has taken another big step into the agency space by launching a programmatic media planning and buying unit.
Just Eat has appointed Peter Duffy as its top global marketer after Barnaby Dawe confirmed he was leaving the food delivery platform earlier this week.
Music broadcasting platform Boiler Room has announced the launch of 4.3, a streaming platform with curated content supported by multi-faceted events that combine screenings, live music, installations and DJ sets.
Channel 4 will give its next Diversity in Advertising Award to a creative idea that challenges the portrayal of women in media.
Omnicom has announced the launch of Omnicom Experiential Group, a connected collection of Omnicom experiential agencies that includes UK-based TRO alongside global agencies Auditoire, "DOIT!", GMR Marketing and Luxury Makers.
Despite a recent organisational change that saw the marketing leadership divided between its food and clothing & home businesses, Marks & Spencer is still "one brand", chief executive Steve Rowe has insisted.
A group of Karmarama alumni have joined forces with MC&C Media to create a new agency which aims to "reinvent" the partnership between media and creative agencies.
Olivia Browne, the managing director of Grey London, is leaving the agency without a job to go to.
The cheese brand owned by Ornua Foods is making its customers' dreams a reality with its latest ad campaign.

How savvy marketers can win back their database by focusing on purpose not product or promotions.

GDPR might not be sexy or exciting but it’s the new law. For many marketers it’s best left to the data guys to sort out – after all, regulations and security protocols are rarely top of most marketers list.

New FMCG Tipping Point in the UK

Is your brand, maybe ones that a lot people love or feel nostalgic about, under threat? That age old issue is getting worse, namely the balance of power between Brands and Retailers. The hyper competition between the ‘big 4’ grocery superstores driving down margins, the fast rising Discounters stealing ever more consumer purse, the growth…

Is your organisation customer centric

Is your organisation customer centric? Here are 4 nuggets to get there. What a dreadful phrase ‘customer centric’! I love Tom Fisburne’s tongue in cheek humour, how he pokes fun at our industry – have a belly laugh at this https://marketoonist.com/2017/01/customer-centric.html Seriously though, many many business leaders think they’re customer centric.  But they’re not; they’re…