Posts Tagged ‘big data’

PWC at Davos – 4 concerns that keep CEOs awake at night

  PWC at Davos – 4 concerns that keep CEOs awake at night https://www.weforum.org/agenda/2017/01/4-concerns-that-keep-ceos-awake-at-night 1.    Being ready to flex in a world of flux Brexit and the U.S. presidential election are two recent examples of how difficult it’s become to predict the future. Unsurprisingly, CEOs ranked uncertain economic growth and geopolitical uncertainty among their top…

Read More

12 crucial insights for FMCG marketers from Clive Humby

Clive Humby and Kantar shared some fascinating perceptions at the IPM/Hive sponsored Great Loyalty Debate a couple of weeks ago. They have a significant bearing on FMCG and grocery businesses in the near future. Loyalty is not about customers being loyal to your brand. It is more about you/your brand being loyal to them. 60%…

Read More