Posts Tagged ‘customer’

PWC at Davos – 4 concerns that keep CEOs awake at night

  PWC at Davos – 4 concerns that keep CEOs awake at night https://www.weforum.org/agenda/2017/01/4-concerns-that-keep-ceos-awake-at-night 1.    Being ready to flex in a world of flux Brexit and the U.S. presidential election are two recent examples of how difficult it’s become to predict the future. Unsurprisingly, CEOs ranked uncertain economic growth and geopolitical uncertainty among their top…

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How Sir Philip Green ruined my weekend

Instead of a relaxing journey home flipping through the Evening Standard at the end of the usual manic week, I see an article that really set the brain cogs whirring in overdrive around the morality and values of capitalism. The article was headed “Sir Philip Green embodies the modern capitalist”. Let’s debate that. I wondered…

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Is ‘real time marketing’ transforming the customer experience?

Or is it trinket temptation for ‘magpie marketers’? The DMA and DigitasLB ran an inspirational event last week, they shared some awesome technology & processes around watching the volume and combination of people’s smartphone interaction. Sharing some key phrases thrown out about ‘real time marketing’ (rtm) from Anne-Marie Kline, DigitasLB founder: the purpose is to…

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Big Data versus Right Data… the secret to making data work…

Ace copywriter Kevin Francis shared this post with me http://tinyurl.com/p6sh78y, OK it’s humorous but it goes deep – as a concise and precise tip for attitude on understanding the big data debate for each and every organisation. Here’s another tip on how to put yourself in the customer’s shoes… … whatever business you’re in, remember…

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