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“TBDA quickly understood our data, crm and customer knowledge challenges and using their 5 Stages of Data blueprint process it was clear to us in the marketing team and to the Board,the steps we needed to take to improve our data and performance. They really took the time to get to know the Company structure and how we work to give a thorough, bespoke audit of our data sources highlighting where there were opportunities. Choosing a new crm and email service provider was a major part of the project and their advice and support throughout this process ensured we selected the most appropriate solutions for our current and forecasted needs.
As a result of our work with TBDA, the understanding of our data and where we need to optimise is now clear and we’re looking forward to the benefits that this will bring.”
Head of Marketing
“…saving £230k on a company’s 10 million catalogue mailing programme and increasing ROI ”
Chief Marketing Officer
UK & Europe Marketing
UK General Manager
“…capability enablement for aggregating email databases across office locations in 9 European countries into a single data repository, and share usage expertise. ”
Head of CRM Operations
“I use TBDA in my new EMEA role at IHG because I trust them (from my 5 years experience in my last company) to create and deliver projects to meet my objectives. ”
Marketing Director EMEA,
“… increasing total sales revenue by 9% by boosting off peak revenue with a structured trigger programme of email offers – many email campaigns having between 8 & 12 versions to specific target segments to maximise profit.
Outcome: delivering extra profit with 8:1 ROI ”
Head of Marketing
“For our New Covent Garden Soup brand TBDA delivered extremely effective results… well targeted, planned and implemented. Moreover, an identification of key learnings combined with a thorough cost benefit analysis has enabled us to plan for future activity with a high degree of confidence as to its success in a highly competitive and challenging sector. ”
"Impressed by planning and attention to detail to get best results out of small budget projects to niche sectors.”
European Sales Manager
“Over the past 9 years the tighter targeting disciplines & deeper understanding of customer behaviour that TBDA has provided has helped us significantly improve the effectiveness and ROI on all our leisure marketing activities. ”
Senior Marketing Manager
“TBDA brings ideas to life. Their digital marketing and expertise with customer data can produce impressive results. They work hard to ensure that the maximum benefit is obtained from your budget… ”
Head of Direct & CRM
“TBDA’s data expertise has defined the customer journey appropriate for our business… very useful for keeping and gaining customers. ”
UK Managing Director
“…they’ve worked really hard to understand and improve our Jongleurs business, using both our own and newly acquired customer data. In any business relationship you get sticky patches and they’ve addressed them well. I’d put ticks in all the right boxes and I’m a tough task master. ”
"We wanted to build online customer relationships to increase sales. The TBDA guys pulled together many disparate sources of email addresses, used incentivised eshots to gather opted in U&A / lifestyle data, created segmentation we’d never had before, targeted e-comms with relevant messages to build interest, web traffic & sales, back end on line CRM and tracking. As intended, we’ve taken it all in house now, the programme is profitable & ongoing. ”
General Manager Marketing
“TBDA make us think deeper about our competitive edge… you guys go the extra mile!!… once again you’re ahead of the game, I love it! ”
Head of Marketing
“Fantastic results, spend £8K get £64K net extra revenue, all our venues must do this… ”
Sales & Marketing Director,
GDPR might not be sexy or exciting but it’s the new law. For many marketers it’s best left to the data guys to sort out – after all, regulations and security protocols are rarely top of most marketers list.
Is your brand, maybe ones that a lot people love or feel nostalgic about, under threat? That age old issue is getting worse, namely the balance of power between Brands and Retailers. The hyper competition between the ‘big 4’ grocery superstores driving down margins, the fast rising Discounters stealing ever more consumer purse, the growth…
Is your organisation customer centric? Here are 4 nuggets to get there. What a dreadful phrase ‘customer centric’! I love Tom Fisburne’s tongue in cheek humour, how he pokes fun at our industry – have a belly laugh at this https://marketoonist.com/2017/01/customer-centric.html Seriously though, many many business leaders think they’re customer centric. But they’re not; they’re…