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Essential Data Strategies for Business Leaders to build net extra profit… all tested & proven, distilled from over 20 years trials, tribulations and successes.




“TBDA quickly understood our data, crm and customer knowledge challenges and using their 5 Stages of Data blueprint process it was clear to us in the marketing team and to the Board,the steps we needed to take to improve our data and performance. They really took the time to get to know the Company structure and how we work to give a thorough, bespoke audit of our data sources highlighting where there were opportunities. Choosing a new crm and email service provider was a major part of the project and their advice and support throughout this process ensured we selected the most appropriate solutions for our current and forecasted needs.

As a result of our work with TBDA, the understanding of our data and where we need to optimise is now clear and we’re looking forward to the benefits that this will bring.”

Head of Marketing

Brewers Decorator Centres
Viking stationary

“…saving £230k on a company’s 10 million catalogue mailing programme and increasing ROI ”

CRM Director

Krispy Kreme
“… you have absolutely helped us on our journey, and we are appreciative of that, i.e. reviewing our data management needs and strategy for the next stage of development & growth plans.”

Chief Marketing Officer

Krispy Kreme UK
“TBDA worked with me at M&S across Europe developing CRM for the Continental European business. They really immersed themselves into the business and developed a really robust model for customer acquisition & retention. This was the most cost effective marketing that we carried out and it delivered great top line sales growth. ”

UK & Europe Marketing

Created business development programme for this Scandanavian office & warehouse hardware manufacturer. Established brand in UK B2B market using a) catalogue mailings to highly targeted & vetted lists – over 90 dm campaigns now completed, b) regular satisfaction / U&A surveys to optimise customer retention, d) testing telemarketing vs. cold mailing on new SME data to compare acquisition ROI. Now fully evolved to online comms.
“Professional, flexible, big enough to be proactive and get jobs done, small enough to care about helping us achieve business plan. ”

UK General Manager

AJ Products
Office Depot

 “…capability enablement for aggregating email databases across office locations in 9 European countries into a single data repository, and share usage expertise. ”

Head of CRM Operations

Office Depot
Our work is B2B, B2C, Corporate and Leisure. The business development essence is setting up highly targeted promotional and CSR partnership programmes to hit IHG commercial objective of ‘heads on beds’ and occupancy optimisation in Holiday Inn & Crowne Paza. Examples include niche advertising, postal dm, digital web online, social media and email programmes with M&S, Boots, Europcar, Olympus, Andrex, Tesco, Waitrose and Olympic national sports organisations. Both UK & European work.

“I use TBDA in my new EMEA role at IHG because I trust them (from my 5 years experience in my last company) to create and deliver projects to meet my objectives. ”

Marketing Director EMEA,

IHG Partnership
East Midlands Trains

“… increasing total sales revenue by 9% by boosting off peak revenue with a structured trigger programme of email offers – many email campaigns having between 8 & 12 versions to specific target segments to maximise profit.
Outcome: delivering extra profit with 8:1 ROI ”

Head of Marketing

East Midlands Trains
Hain Daniels

“For our New Covent Garden Soup brand TBDA delivered extremely effective results… well targeted, planned and implemented. Moreover, an identification of key learnings combined with a thorough cost benefit analysis has enabled us to plan for future activity with a high degree of confidence as to its success in a highly competitive and challenging sector. ”

Marketing Manager

Daniels Chilled Foods
Room Service by Cort
“Good, innovative stuff, generating leads and orders we wouldn’t otherwise have secured… hence numerous follow up projects! ”


Roomservice by Cort, a Berkshire Hathaway company
Cleaning and managing customer database for current and prospect mailings off line and online. Set up promotion offer programme through 3rd party corporates.



"Impressed by planning and attention to detail to get best results out of small budget projects to niche sectors.”

European Sales Manager

South West Trains

“Over the past 9 years the tighter targeting disciplines & deeper understanding of customer behaviour that TBDA has provided has helped us significantly improve the effectiveness and ROI on all our leisure marketing activities. ”

Senior Marketing Manager

South West Trains
From viral promotion work done with TUI/Portland Holidays, created similar campaigns for this client. Then developed social media marketing plan to build competitive edge through further engaging consumer involvement and word of mouth in social networking initiatives.

“TBDA brings ideas to life. Their digital marketing and expertise with customer data can produce impressive results. They work hard to ensure that the maximum benefit is obtained from your budget… ”

Head of Direct & CRM

P&O Ferries

“TBDA’s data expertise has defined the customer journey appropriate for our business… very useful for keeping and gaining customers. ”

UK Managing Director

Built member database from under 180K to over 800K in 4 years through structured online and offline crm, including newsletter, email alerts, birthday mailings and clever member-get-member recruitment promotional mechanic. Delivered significant bottom line benefits. Improved customer understanding and targeting with advanced analysis techniques. Provide B2B data for Christmas telemarketing campaigns & play integral role in assisting sales staff and analysing performance.

“…they’ve worked really hard to understand and improve our Jongleurs business, using both our own and newly acquired customer data. In any business relationship you get sticky patches and they’ve addressed them well. I’d put ticks in all the right boxes and I’m a tough task master. ”

Commercial Director

Regent Inns Plc, now iNTERTAIN
create eCRM. In order to build online customer relationships to increase sales we pulled together disparate sources of email addresses, used incentivised eshots to gather opted in U&A / lifestyle data (levels 1-4), created segmentation, targeted e-comms with relevant messages to build interest, web traffic & sales, back end on line CRM and tracking. Delivered 250K plus email opt ins and registrations before handing system back to client. Programme profitable & ongoing.

"We wanted to build online customer relationships to increase sales. The TBDA guys pulled together many disparate sources of email addresses, used incentivised eshots to gather opted in U&A / lifestyle data, created segmentation we’d never had before, targeted e-comms with relevant messages to build interest, web traffic & sales, back end on line CRM and tracking. As intended, we’ve taken it all in house now, the programme is profitable & ongoing. ”

General Manager Marketing


“TBDA make us think deeper about our competitive edge… you guys go the extra mile!!… once again you’re ahead of the game, I love it! ”

Head of Marketing

von Essen Hotels

“Fantastic results, spend £8K get £64K net extra revenue, all our venues must do this… ”

Sales & Marketing Director,

von Essen Collection

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