Industry News

Creative agency Mother has invested in Dream Reality Interactive, an AR and VR start-up.
Global's Capital has secured McDonald's as daytime sponsor across its radio network as the fast food giant targets 16- to 24-year-old festivalgoers.
Accenture Interactive's R&D unit, based in Sophia Antipolis, France, has created a potential alternative to pre-roll ads.
4Creative was the only UK agency to pick up a Grand Prix, down from three shops last year. State Street Global Advisors was the most-awarded brand.
Gurjit Degun is feeling anxious after watching the latest Virgin Trains ad.
Brittaney Kiefer is heartened by Pride in London's biggest-ever campaign.
Publicis Groupe is facing continued scepticism over its decision to withdraw from awards and trade shows for a year from 1 July, with one top UK marketer warning that he is "not sure they have got it right".
Audi is on the hunt for a UK digital agency as the company reviews its overall marketing strategy.
Honda Motor Europe has opened talks with creative agencies about its advertising requirements.
Sky will overhaul its Sky Sports channels and introduce a much lower entry price point as the broadcaster faces fierce competition from rival BT.

New FMCG Tipping Point in the UK

Is your brand, maybe ones that a lot people love or feel nostalgic about, under threat? That age old issue is getting worse, namely the balance of power between Brands and Retailers. The hyper competition between the ‘big 4’ grocery superstores driving down margins, the fast rising Discounters stealing ever more consumer purse, the growth…

Is your organisation customer centric

Is your organisation customer centric? Here are 4 nuggets to get there. What a dreadful phrase ‘customer centric’! I love Tom Fisburne’s tongue in cheek humour, how he pokes fun at our industry – have a belly laugh at this https://marketoonist.com/2017/01/customer-centric.html Seriously though, many many business leaders think they’re customer centric.  But they’re not; they’re…

PWC at Davos – 4 concerns that keep CEOs awake at night

  PWC at Davos – 4 concerns that keep CEOs awake at night https://www.weforum.org/agenda/2017/01/4-concerns-that-keep-ceos-awake-at-night 1.    Being ready to flex in a world of flux Brexit and the U.S. presidential election are two recent examples of how difficult it’s become to predict the future. Unsurprisingly, CEOs ranked uncertain economic growth and geopolitical uncertainty among their top…