Industry News

In an era of fake news and social media driven consumer advocacy, McDonald's has had to open up its brand and marketing efforts in unprecedented ways.
Whatever happens in the Brexit negotiations, we're in for a period of continued volatility, Steve Richards, political columnist and host of Rock N Roll Politics, told Media360.
The third annual Digital Cinema Media Awards, celebrating and rewarding the best advertising work showcased in cinema by the media industry in the past year, is now open for entries.
Mindshare has announced that it will incorporate its FAST (Future Adaptive Specialist Team) concept into the "heart of the agency" on a global basis.
Campaign's weekly round-up of accounts that are up for review across advertising and media.
The chief executive of McColls, the UK's largest convenience store chain, has said he plans to bid for part of Tesco's business, if the supermarket faces a stumbling block over its planned £3.7bn merger with wholesaler Booker.
The Guardian has obtained a series of leaked documents that outline its rules for what users may and may not post on the social media platform.
In an incredibly tight contest, radio pipped TV to be named the channel most capable of building and amplifying brand fame in the final session of Media360.
Talking incessantly about the tech arms race and the survival of the creative industries may become a self-fulfilling prophecy, Vizeum's UK managing director has warned.
Science has enormous potential for advertising, but at what point does it detract from human intelligence and insight?

New FMCG Tipping Point in the UK

Is your brand, maybe ones that a lot people love or feel nostalgic about, under threat? That age old issue is getting worse, namely the balance of power between Brands and Retailers. The hyper competition between the ‘big 4’ grocery superstores driving down margins, the fast rising Discounters stealing ever more consumer purse, the growth…

Is your organisation customer centric

Is your organisation customer centric? Here are 4 nuggets to get there. What a dreadful phrase ‘customer centric’! I love Tom Fisburne’s tongue in cheek humour, how he pokes fun at our industry – have a belly laugh at this https://marketoonist.com/2017/01/customer-centric.html Seriously though, many many business leaders think they’re customer centric.  But they’re not; they’re…

PWC at Davos – 4 concerns that keep CEOs awake at night

  PWC at Davos – 4 concerns that keep CEOs awake at night https://www.weforum.org/agenda/2017/01/4-concerns-that-keep-ceos-awake-at-night 1.    Being ready to flex in a world of flux Brexit and the U.S. presidential election are two recent examples of how difficult it’s become to predict the future. Unsurprisingly, CEOs ranked uncertain economic growth and geopolitical uncertainty among their top…