Discover the secret so many experts miss.
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IT’S YOURS, IT’S VALUABLE, IT’S FREE

Essential strategies showing people how to connect more enjoyably and productively; brand new lens for profiling your customers so you get closer to them.

Activating Teams

Activating Teams

Getting employees upskilled in using data – ‘internal marketing’, the new power marketing technique to better serve the people most important to you and your competitors

on what people care about and their thoughts on business development progress for their employers; only 1/3rd people trusted their bosses, only 1/5th had the opportunity to share their views, 58% of employees couldn’t care less and 7 out of 10 people found their work a misery.

Dreadful news for companies trying to generate profits through better customer retention… 97% of business problems lie in the area of communications, leading to mistakes, conflict, poor morale and lost business.

Now imagine having that knowledge to build engagement with all your employees and most of your customers.

Complete the form above to get your free introductory guide to this astonishing, proven tool called iMA.

New FMCG Tipping Point in the UK

Is your brand, maybe ones that a lot people love or feel nostalgic about, under threat? That age old issue is getting worse, namely the balance of power between Brands and Retailers. The hyper competition between the ‘big 4’ grocery superstores driving down margins, the fast rising Discounters stealing ever more consumer purse, the growth…

Is your organisation customer centric

Is your organisation customer centric? Here are 4 nuggets to get there. What a dreadful phrase ‘customer centric’! I love Tom Fisburne’s tongue in cheek humour, how he pokes fun at our industry – have a belly laugh at this https://marketoonist.com/2017/01/customer-centric.html Seriously though, many many business leaders think they’re customer centric.  But they’re not; they’re…

PWC at Davos – 4 concerns that keep CEOs awake at night

  PWC at Davos – 4 concerns that keep CEOs awake at night https://www.weforum.org/agenda/2017/01/4-concerns-that-keep-ceos-awake-at-night 1.    Being ready to flex in a world of flux Brexit and the U.S. presidential election are two recent examples of how difficult it’s become to predict the future. Unsurprisingly, CEOs ranked uncertain economic growth and geopolitical uncertainty among their top…