Discover the secret so many experts miss.
01483 20 20 55 and ask for Rick Pullan or Richard Organ
or email: firstname.surname@tbda.co.uk

IT’S YOURS, IT’S VALUABLE, IT’S FREE

Essential marketing priorities for your bottom line growth.

Share of Repertoire

Activating Data

Getting Your Marketing Priorities Right – The Strategy, The Art, The Science

Understanding your needs as a business is fundamental. As is understanding the needs of your customers, consumers, users or choosers. The common element is the individual, a human being just like you and me, with needs and wants to evolve.

The art and science is the ability to share the right message with the right people through the right media with the right call to action at the right time - in order to build your share of a customer's purchasing repertoire in your product category.

The critical trick is to treat people how they want to be treated
(not how you want to treat them).

Logically, you can only do this if have the right information on the people you do business with.

Good strategic marketing starts with a customer view. Often we fail to respect our customers as individuals and when this happens we make life harder, not easier, for them and us.

An obvious statement, but one that is crucially overlooked in case after case.

Remember, individuals make purchases… for themselves and their wider ‘household’ or ‘business’ responsibility.

They make these purchases within a preferred repertoire, which they recruit brands into, or expel, usually depending on their own research, their response to stimuli, often the marcomms method and quality.

If there’s one thing that we’ve learnt in our experience over the last 20 years that stands out is that the ultimate solution to increasing revenue, market share and security is the relationship quality our clients have with their customer mix, and probably that includes you and your customers.

‘Free Complimentary Guide – essential marketing priorities for your bottom line growth’ – this simple, yet refined formula ‘ms = p x rp’ is the secret to marketing and business success.

It generally produces “wows” and whoops of delight as its simplicity unfolds.

As we describe what we’ve proven are the six keys to Customer Behaviour, the penny drops and positive plans starts to emerge usually incorporating all you are currently doing, sitting comfortably with existing processes, less change and more certainty.

Download It Now 

Then let’s focus on your business and discuss how we start the data detectives work to unleash the potential of your data… and discover the hidden profits waiting to be harnessed.

New FMCG Tipping Point in the UK

Is your brand, maybe ones that a lot people love or feel nostalgic about, under threat? That age old issue is getting worse, namely the balance of power between Brands and Retailers. The hyper competition between the ‘big 4’ grocery superstores driving down margins, the fast rising Discounters stealing ever more consumer purse, the growth…

Is your organisation customer centric

Is your organisation customer centric? Here are 4 nuggets to get there. What a dreadful phrase ‘customer centric’! I love Tom Fisburne’s tongue in cheek humour, how he pokes fun at our industry – have a belly laugh at this https://marketoonist.com/2017/01/customer-centric.html Seriously though, many many business leaders think they’re customer centric.  But they’re not; they’re…

PWC at Davos – 4 concerns that keep CEOs awake at night

  PWC at Davos – 4 concerns that keep CEOs awake at night https://www.weforum.org/agenda/2017/01/4-concerns-that-keep-ceos-awake-at-night 1.    Being ready to flex in a world of flux Brexit and the U.S. presidential election are two recent examples of how difficult it’s become to predict the future. Unsurprisingly, CEOs ranked uncertain economic growth and geopolitical uncertainty among their top…

eBook Web Version

Download the "Essential Data Strategies to Net Extra Profit" - It's FREE