What is GDPR & what does it mean?

GDPR is: General Data Protection Regulation

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Why is General Data Protection Regulation so important?

Responsibility for collecting, managing and using data on customers, citizens, consumers is at a watershed. Data law is going through the biggest shake up this generation. And the reason is simple and logical. Communications and interaction technology has transformed business and personal life more in the last 10 years than the whole of last century.

 

In fact IBM tells us that 90% of all the world's existing data was created in just the last 2 years!

 

People are increasingly accepting of sharing their personal details to ease transactional speed. And as clever as the amazons, facebooks, online shops and banks are at writing infinite quantities of code to facilitate this growing culture, so are the criminals that breach security walls, write false or fake news and hijack the internet.

So data compliance and governance needs sorting out. The purpose of Government and Law is for husbandry of citizen rights and protection.

The UK and EEC Governments recognised the need for GDPR

Both the UK and EEC Governments recognised the need to address the data protection laws to help organisations cope with the growing uncertainties… stop making mistakes… understand the exponential increase in issues around collecting and using data in the right way.

There are hundreds of articles about GDPR, citizen rights, breach dangers on Government, ICO, DMA, Data Protection Network and database marketing websites and you can google them.

But here we’re charting a quick, easy, smart progress path for you to follow. (On this page, so read on!)

 

More IMPORTANT information below

Read on to meet our directors and learn about the steps you should be taking to be ready for GDPR enforcement.

WHAT WE DISCUSS - ON THIS PAGE

Why bother? Who cares?

In-action will cost you and your business, register on this page to stay up to date and to plan your compliance.  

  • What about the DPA (Data Protection Act) and PECR (Privacy & Electronic Communications Regulations)?
  • Why is GDPR important? What do you need to know? Why should you care? How does it affect you? Are you ready for it?
  • Are people scaremongering? What are the consequences of a ‘do nothing’ strategy?
what is GDPR, what does GDPR mean

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What is GDPR & What does it mean? 

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rick-pullan

MEET RICK PULLAN

Forward thinking, astute, highly motivated and success driven are a few words to describe Rick. He is a sophisticated data advocate conducting seminars and educational programs for senior business leaders like you.  So use the contact form on this page to get in touch today.

ricjard-organ

MEET RICHARD ORGAN

The Secret weapon, Richard has the ability to locate and interpret the most complex systems to optimise data value and output. His ability to understand the customers perspective is remarkable; this devils advocate approach means he gets results often exceeding expectations. 

Most of the burgeoning issues are around whether people have given permission to use their data and whether these permissions can be proven for data that has been acquired from many different sources over time. This is the reason for recent fines levied by the ICO under the DPA on BHF and RSPCA charities.

Clarification is improving

Following several years consultation (and the DMA was hugely influential in lobbying representation of commercial interests versus central Brussels initial draconian stance) the GDPR became law in the UK in April 2016.  The government granted a 2 year window for organisations to get their house in order before enforcement of the law commences on 25 May 2018.  Meanwhile the DPA and PECR remains in force.

Whether the UK is in or out of the EEC doesn’t matter. The UK was an initiator in the first place for the trans-border reform so even on full Brexit GDPR will stick.

So what does GDPR mean?

GDPR is actually a good thing because it harmonises data protection procedures across all EEC countries, which is easier than trying to understand how to market to end users with different data protection acts for each country. So for any organisation wanting to trade in the UK and EEC things will be simpler and easier.

The trick in execution is that it’s all about interpretation of the law and using experts to ensure an organisation is seen in the best light by customer end users.

For b2c business models the procedures and processes and penalties are clear and welcome.  Irritations around silent calls, campaign scams and crime should be dramatically reduced. For b2b business models there are some grey areas to be clarified during early 2017. But in terms of treating people how they want to be treated not how you think they want to be, its makes good commercial sense to embrace GDPR as a new commercial code as part of the new way of doing good business.

 

This is what we advocate in TBDA and the current GDPR time window presents a double whammy opportunity.

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